rfactor: World-wide website writing and design, plus gossip and speculation by Steve Rossi

Revised on Friday, March 9, 2018

look at
all this stuff!

Reverse Graffiti: Street artists tag walls by scrubbing them clean.

The UK’s Paul Curtis is one of the technique’s pioneers, using scrub brushes, scrapers and pressure hoses. He has been commissioned by a number of brands, such as Smirnoff, who want to convey a sense of “clean” in an innovative way.

Inhabitat.com is a weblog devoted to the future of design, tracking the innovations in technology, practices and materials that are pushing architecture and home design towards a smarter and more sustainable future.

Kingwood Pressure Washing Sidewalk Advertisiment Reverse grafitti art depicting trees Reverse grafitti art depicting microbes

Burger joint with everything marketing

The Heart Attack Grill. the HAG

Their very own Wikipedia entry

Presumably, the entry illustrated below was written by authors sympathetic to the HAG.

Screen shot of wkipaedia entry for Heart Attack Grill
The HAG supplies everything the press needs on their website, story, illustrations, even video clips.

The design is not so wonderful but it makes the job of writing an article much easier.

They claim, “We can accommodate crews for news, documentaries, and reality television programing. Monday through Thursday between the hours of 8am—4pm.”

If you weigh over 350 pounds, you eat here for free.
Nightline, from Abc News March 9, 2011

The venue revolution is disrupting concerts and theater—
What appeals to you?

Opera. Limos. Takin’ it to the street and then driving around.

The Industry is an independent, artist-driven company creating experimental productions that expand the definition of opera.

The company took audiences on a dazzling and disorienting ride through the streets of Los Angeles in 24 different car journeys in a production called Hopscotch.

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We covered this before but...

Rock The Cities
A stage drives around you.

Concert episodes serialized like a tv show.

Docent dogs; Autonomous drivers;
Say bye to wi-fi and cow’s milk.

Tour Odate, Japan, with two floofy boys on Google Street View.

Thanks to a partnership between Google and the city of Odate, in Akita prefecture, Japan, parts of the city can be toured from the viewpoint of an Akita dog.

The Verge

Dog sits at the wheel of and autonomous vehicle.

Drivers continue to be the largest problem with autonomous vehicles.

Drivers are overestimating just how capable the semi-autonomous vehicles are. What they need is more education.


Surface Pro LTE

The cellular-connected laptop has arrived.

The new Surface Pro LTE from Microsoft is the same Surface Pro as released last year, but with an added dose of LTE, so you can be free of congested, coffee-shop wi-fi, and connect with your big data plan instead.

Surface Pro LTE


Animal-free dairy products move a step closer to market.

Rather than having cows do all the work, Perfect Day Foods has developed a process similar to craft brewing. Using yeast and age-old fermentation techniques, they make the very same dairy proteins that cows make.

Nice website, too.

HomePod: Welcome Home by Spike Jonze

If you have some screen, make this one big.


Unlock with a look. Face ID on iPhone X.

So much Apple advertising.

Did you see the “bug” in the video? Read about it on the Verge.

Steve, my lights in name.

Amateur Canadian scientists discovered a new type of northern lights and promptly named it ‘Steve’, Strong Thermal Emission Velocity Enhancement. —The Toronto Star and thestar.com

And then we have “Rossi”, Rotating Objects of Similarly Synthesized Instances... but I just made that up.

The New York Times article about Steve calls it a “bacronym”—a retroactive acronym.

The celestial phenomenom known as “Steve” and the Milky Way are shown in the sky over Childs Lake, Manitoba.

Image processing.